ADM, a global leader in human, animal and pet nutrition, announces the release of a new insights report that details market growth potential within the pet nutrition arena.

Today’s pet parents are increasingly concerned about the holistic, individualised health and wellness of their pets. This heightened focus mirrors people’s proactive approach to their own overall well-being – a signal that the humanisation of pets trend has gone mainstream. Notably, projections indicate the pet nutrition category could grow to nearly $150 billion by 2026.

“Many of the global drivers ADM has identified to power growth in human nutrition are equally relevant to propel growth in pet nutrition, including the themes of balanced wellness, proactive personalisation and seeking sustainability,” says Jorge Martínez, ADM’s Global President of Pet Nutrition. “We’re making our industry-leading insights available to pet food brands around the world so they can create new offerings that satisfy rising consumer demand.”

As outlined in ADM’s new insights report, top areas of opportunity include:

· Overall physical and behavioural well-being.

· Digestive health and the gut microbiome.

· Customised solutions for pets of all life stages.

· Colourful and culinary-inspired species-specific offerings.

· Premium products aligned with consumer values.

View and download the insights report, HERE.