AlphaPet Ventures, a European digital brand platform for premium petfood, has acquired Tierliebhaber. The deal marks AlphaPet’s sixth acquisition since 2020—and its second in the first quarter of 2026—continuing its buy-and-build strategy, reports TradingView.
AlphaPet is focused on digitising the petfood market, developing and distributing premium brands across Europe. Its portfolio includes established names such as Wolfsblut, Wildes Land, Arden Grange, Herrmann’s Manufaktur, JR Pet Products and Cpro Food. The company operates a multi-channel model that combines a strong digital direct-to-consumer (D2C) business with a customer-focused approach through proprietary platforms and partnerships with leading retail partners in the B2B segment.
Marco Hierling, Founder and CEO of AlphaPet, said:
“Tierliebhaber is a highly complementary addition to our existing portfolio and significantly strengthens our footprint in the fast-growing health and wellness segment. With Wolfsblut VetLine, we have already built a strong position in veterinary food – Tierliebhaber now adds a leading brand in preventive care, offering natural products that support pets’ health every day.”
Tierliebhaber was founded in 2016 in Berlin by Philipp Smakman and Josefine Schmidt. Katharina Smakman played a key role in building the brand from the outset and became Managing Director in 2021. Together with her brother Philipp, she has developed Tierliebhaber into a leading brand in Germany for pet supplements and functional snacks. The portfolio includes natural products supporting digestion, tick protection, dental care, joint health and calming support. This focus on natural, high-quality solutions for preventive pet health has established Tierliebhaber as a major player in the German pet supplements market.
Katharina Smakman said:
“We built Tierliebhaber with the belief that pets deserve the same quality in health products as their owners. AlphaPet shares that vision and brings the platform, the reach and the expertise to take Tierliebhaber together with us to the next level.”
Philipp Smakman added:
“From day one, our strength has been combining high-quality products with a truly digital business model. Joining AlphaPet gives us access to new channels, markets and capabilities while preserving what makes Tierliebhaber unique.”
The entire Tierliebhaber team will remain in place, with Katharina and Philipp Smakman continuing to lead the company’s future growth as Managing Directors.