Ark Naturals, a member of the Antelope family of brands and a long-standing provider of pet oral health products, has announced a comprehensive brand refresh featuring modernised packaging across its product range.
The updated packaging highlights clinical research, including findings showing that Protection+ can reduce tartar build-up by 78 percent compared to dry food alone. New packaging elements include clearly displayed chew counts for easier value comparison, concise benefit claims, and ingredient callouts emphasising postbiotics for microbiome support and antioxidants.
Unlike traditional dental chews that rely primarily on mechanical abrasion, Ark Naturals incorporates functional, science-backed ingredients designed to support oral health from within. The company states that its core philosophy, “A Healthy Mouth, Every Day”, reflects its commitment to providing benefits beyond surface-level cleaning.
“For more than two decades, Ark Naturals has been innovating beyond what pet parents expect from a dental chew,” said Katie Lilly, Chief Marketing Officer at Antelope. “This rebrand ensures our packaging reflects the sophistication of what’s inside: vet-formulated chews with functional ingredients like postbiotics and astaxanthin that work from within to support long-term oral health.”