Charm Pet Food has been awarded the prestigious title of “Health Focused Product of the Year” at the 2025 Pet Innovation Awards.
The company’s signature W.I.L.D. formulation is designed for carnivores, consisting of “Wholesome Fresh Meat, Ingredients for Function, Low Carbohydrates and Diets Rich in Animal Protein.” This formulation aims to meet a pet’s biological needs, promoting vitality and overall wellness, the company notes. Each recipe also includes two exclusive blends: Powergreens and the proprietary Protect10™.
Protect10™ incorporates natural ingredients like Reishi, turkey tail, and chaga mushrooms for immune support and inflammation management.
Powergreens adds five nutrient-packed greens—artichoke hearts, spirulina, green kiwifruit, spinach, and asparagus—promoting antioxidant and digestive health.
All Charm Pet Food offerings are grain-free and do not contain corn, wheat, or soy. They conform to the AAFCO nutrient profile for all life stages of dogs and cats, with varieties including Free-Run Chicken, Grass-Fed Lamb, Farm-Raised Duck, and North Atlantic Ocean Fish.
“Our food was created to deliver all-in-one nutrition to feed their wild side. It’s everything your dog or cat needs in one bowl: High-meat food for carnivores with a nutritional boost from functional ingredients,” said Rod Johnson, GM of North America at Charm Pet Food. “Thank you to Pet Innovation for this incredible award. We’ll use it as an inspiration to continue to lead with integrity, driven by innovation, and guided by purpose. We’re not following the industry, we’re reshaping it.”