Encore, a prominent brand in premium petfood, has launched its latest product: Encore Bone Broth Toppers. Designed for dogs, these toppers aim to enhance mealtime and promote hydration, addressing the rising consumer interest in transparent pet nutrition.
Available in both chicken and lamb flavours, the Bone Broth Toppers add a new texture to Encore’s offerings, the company notes. Health-conscious pet owners are prioritising nutrition, with 85% considering their pets’ dietary needs as important as their own.
“Our new Bone Broth Toppers are a strategic addition to the Encore line-up,” said Robyn Long, Innovation Manager at Encore. “They combine flavour, nutrition, and transparency—key priorities that drive 49% of global pet owners to buy toppers, a category that UK consumers overtrade in. We’re confident this new offering will help our retail partners capitalise on a fast-growing category segment.”