Farmina Pet Foods has introduced Farmina Genius AI, a free, 24/7 AI-powered health coach designed to provide pet owners with personalised advice on pet health, nutrition, and care. The launch aims to address the surge in pet emergency visits during the holiday season, driven by hazards such as unsafe foods, decorations, and holiday stress.
Veterinarians warn that common holiday foods like chocolate, gravy, and xylitol-sweetened treats, as well as hazardous decorations and toxic plants, pose significant health risks to pets. Farmina Genius AI offers solutions including custom meal plans, behavioural advice, and access to pet health resources to help owners navigate these seasonal challenges.
Loris Rinaldi, CEO of Farmina Pet Foods North America, said, “Farmina Genius AI was created to make our expertise accessible, empowering pet parents with science-backed guidance. Our mission is to make life easier and happier for pets and their families, especially during the holidays.” The AI tool is available in multiple languages, including English, Spanish, French, and Italian, and provides support at no cost. Pet owners can also book virtual sessions with Farmina’s health coaches for more detailed assistance. The service is intended to support pet care year-round, helping families with both holiday-related issues and everyday health concerns.