January 19, 2024 – Danish petfood company Globe Buddy has introduced a super-premium dog food based on a novel and sustainable source of protein-insects. The brand wants to inspire a positive change and help dog owners live a greener pet life.
“We have made it easy to feed your furry friend a healthy and tasty diet while doing some good for the planet, simply by reducing the climate impact of dog food,” said Bjarne Gravesen Jensen, CEO and co-founder of Globe Buddy.
The insect-based dog food Globe Buddy Brown features protein from the black soldier fly larvae, which is good for all dogs, especially those with sensitive digestion or intolerances to traditional meats.
It is also a win for the climate. Using insect protein in petfood reduces carbon emissions. The carbon footprint of the ingredients in Globe Buddy’s new product is just over half that of the ingredients used in the market’s average dogfood, according to calculations performed by the consultancy firm Viegand Maagøe on behalf of Globe Buddy.
The insect-based product comes with a third-party verified carbon footprint, something that is still rarely seen in the petfood industry.
“While many companies have brought what are claimed to be green petfoods to market, we saw a need among pet-parents for increased transparency in the environmental sustainability of their dog’s food. Our brand aims to address this unmet need,” said Bjarne Gravesen Jensen.
Besides the climate-friendliness, insect larvae are a petfood ingredient that advances the circular economy and minimises waste because insects are fed on by-products from the food industry.
Globe Buddy’s commitment to sustainability also extends to their packaging, with a fully recyclable and perfectly-sized box designed for direct-to-consumer distribution.
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