Research from Growth Market Reports shows that the global gluten-free petfood market reached a value of US$ 5.2 billion in 2024. The market is projected to expand at a CAGR of 8.5 percent during the forecast period, reaching an estimated US$ 10.8 billion by 2033. This growth is largely driven by the increasing prevalence of petfood allergies, the continued trend of pet humanisation and greater awareness among pet owners about the potential health benefits of gluten-free diets for pets.
One of the main factors supporting market growth is rising awareness among pet owners of the potential adverse effects of gluten on pets, particularly those with sensitivities or allergies. As pets are increasingly regarded as family members, their health and nutrition have become a key priority for many consumers.
Another important driver is the ongoing trend of pet humanisation, with owners increasingly mirroring their own dietary preferences when selecting food for their animals. The growing popularity of gluten-free diets among people has contributed to a parallel demand for similar products for pets.
Regionally, North America held the largest share of the gluten-free petfood market in 2024, followed closely by Europe. The Asia Pacific region is expected to record the fastest growth during the forecast period, supported by rising pet ownership, increasing disposable incomes and growing awareness of pet health and wellness. Latin America and the Middle East and Africa are also experiencing steady expansion, driven by urbanisation and the development of modern retail channels.
Opportunities
The gluten-free petfood market also presents opportunities for manufacturers, retailers and investors. Product innovation and diversification remain key areas of potential as consumers continue to seek specialised and premium petfood options. The trend towards personalised and preventive pet nutrition is encouraging manufacturers to develop targeted formulations addressing specific health concerns such as allergies, sensitivities and age-related conditions. The use of functional ingredients, novel protein sources and superfoods is also helping brands differentiate their products and attract health-conscious pet owners.