i-Tail Corporation, part of Thai Union Group, has unveiled its 2026 innovation strategy. Building on last year’s performance, the company is focusing on new products that respond to global demand for science-backed pet wellness and longevity solutions. The new product range is expected to contribute 15 percent of total revenue this year.
Its data indicates that 78 percent of pet owners are seeking food that supports a longer lifespan for their pets. The company also found that Millennial and Gen Z pet parents are more likely to purchase evidence-based and premium pet food products.
i-Tail plans to meet this demand with supplements, nutraceutical products and personalised diets. To support this range, i-Tail has partnered with leading Thai universities to translate academic concepts into industrial products.
Known for its expertise in wet pet food and treats, i-Tail primarily operates as an original equipment manufacturer for global brands, while also marketing its own brands, including Bellotta and Marvo. In the first nine months of 2025, i-Tail generated 13.4 billion Thai baht in revenue. Of this, 57 percent came from the United States, 29 percent from Asia and Oceania and 14 percent from Europe.