With prior experience in management consulting and TMT industry, Jason Fan brings together strategic consulting expertise and a strong digital mindset. At Famsun, he leads smart agri-industry solutions, regional business development and brand-driven value creation. He also spearheaded the strategic development of Famscend, the company’s new premium brand, supporting sustainable growth across global markets and long-term industry partnerships.
Famscend is a new brand and production facility focusing on food and petfood. What is the strategic intention behind launching Famscend, and what are your key goals for this brand?
Famscend was launched in response to a new phase of growth in the food and petfood industries—where the bar is rising on safety, nutrition, traceability and operational efficiency. Strategically, Famscend gives us a dedicated brand and platform to serve these segments end-to-end, combining advanced equipment, system-level engineering and digital intelligence. Our key goals are to become a trusted long-term partner for customers—helping them produce safer products, run more efficient operations and build more resilient, sustainable growth.
Famsun has evolved from a strong equipment supplier into a broader solution provider. How do you see the company’s role changing in the global feed and food processing industry over the next 5–10 years?
Well, we believe the future industry no longer needs mere ‘equipment manufacturers,’ but rather empowering partners who can integrate the entire chain from farm to table, driving systemic efficiency and sustainability through technology and data. This is precisely the transformation we are undergoing – launching a new brand Famscend and upgrading to a ‘Co-Creator for Sustainable Global Food System Transformation.’
Our business ecosystem reflects a fully integrated value chain—from grain and oilseed storage and processing systems that safeguard global food security, to feed and farming solutions that ensure a stable protein supply, all seamlessly connected through intelligent digital platforms. Each of these businesses is operated by dedicated, independent management teams with deep domain expertise, ensuring focus, agility and professional excellence at every stage of the chain. By extending our technological capabilities into the food domain, we have developed a rare, end-to-end perspective and a true closed-loop capability across the entire food system.
Looking ahead, over the next decade we will focus on contributing three essential roles to the global food system.
First, as a System Integrator for ‘Efficiency and Safety.’ We leverage intelligent technologies to connect storage, feed, farming, and processing into traceable, resilient, and low-loss supply chains—enhancing operational efficiency while ensuring food safety at every stage.
Second, as an Enabler for ‘Resource–Environment Balance.’ We help our customers increase productivity while precisely managing resource consumption and environmental impact, through energy-efficiency improvements, process optimisation, precision feeding, environmental control and comprehensive digital tracking.
Third, as an Ecosystem Co-Creator for ‘Cross-Boundary Innovation.’ By expanding into food, we open our technology platform to partners across the value chain, fostering collaborative innovation in areas such as nutrition customisation, flexible production and next-generation food solutions. We no longer deliver just equipment—we deliver ‘measurable system value,’ empowering every link for a more efficient and sustainable global food system.
From your perspective, what are the biggest challenges and opportunities currently facing processors worldwide and how is Famsun helping customers navigate them?
The global mechanical processing industry is in an era where elimination and advancement coexist. The current major challenges include overcapacity and low-price competition in traditional manufacturing, global geopolitical influences and trade wars, as well as the continuous increase in labour costs. Meanwhile, the opportunities brought inside are integrating into high-growth strategic industrial chains and achieving value leaps through technological innovation and upgrading.
Facing the global opportunities and challenges, Famsun has proposed a strategic direction of advancing towards smart manufacturing. We have established R&D centres all over the world (such as the United States and Germany), strengthening technological innovation and intelligence to advance the industry, helping clients to reduce costs and increase efficiency, and serving global clients to realise business success. Secondly, we have laid out production bases in main regions globally to cope with the impacts of geopolitics and international trade. Finally, we are in alignment with the surging demands in emerging markets, vigorously expand overseas markets and promote the transformation of business models towards providing full life-cycle services and solutions.
Innovation and digitalisation are transforming processing operations. Which technologies or approaches are having the greatest impact on efficiency, sustainability and product quality today?
Famsun has consistently driven industry transformation through innovation. For instance, in the field of intelligent operations, we have developed predictive maintenance systems for core equipment such as grinders and extruders, powered by artificial intelligence and machine learning. By accurately predicting potential failures before they occur, these systems significantly reduce unplanned downtime across feed production lines and markedly lower operating and maintenance costs for our customers.
Secondly, in quality control, our AI-based vision systems are applied to quality inspection in petfood production. They effectively prevent large-scale rework and ensure consistent compliance with quality standards. In terms of big data applications, a representative example is our joint innovation project with Sinograin (China’s state-owned grain reserve giant). Together, we have developed an autonomous grain quality early-warning and intelligent decision-making system. Like a ‘smart brain,’ it can forecast grain condition trends in real time and generate scientifically grounded response strategies. This is not merely a layering of technologies, but a solid line of defence built with advanced engineering capabilities to safeguard the safety and quality of every single grain.
Petfood manufacturers are seeing rapid premiumisation, with higher demands for food safety and palatability. How is Famsun, through Famscend and its technologies, supporting petfood producers in meeting these evolving consumer expectations?
The pet food market is experiencing rapid growth, driven by a profound shift in consumer attitudes. Pets are increasingly regarded as family members, leading to significantly higher expectations for petfood safety, quality and nutrition. As a result, petfood solutions differ fundamentally from conventional feed solutions in terms of standards, processes and technological requirements.
To address these elevated demands, we have established a dedicated professional team focused exclusively on petfood solutions, aligned with the stringent requirements of leading global clients. We work closely with our customers on technical innovation, developing highly customised solutions that address critical needs in food safety assurance and nutritional precision.
Famscend’s intelligent production lines are designed to meet the demanding requirements of high-end pet food processing, delivering excellence in hygienic design, intelligent control, flexible production and continuous cost and efficiency optimisation.