
Natoo Pet Foods
January 29, 2025 – Natoo Pet Foods has named Joel Katz as its new Vice President of North American Sales.
With over 30 years of executive experience in the pet industry, Katz will lead Natoo’s sales initiatives and develop comprehensive strategies that align with Natoo’s overall business objectives. Additionally, he’ll be responsible for building and maintaining relationships with clients and stakeholders on behalf of the pet nutrition brand, further solidifying its position as a leader in the petfood industry.
“Joel’s deep industry knowledge will be instrumental in expanding Natoo’s presence across North America, and we’re excited to have him as part of our team,” said Fernando Maluf. “His passion for improving the lives of pets, coupled with his impressive professional background, makes him the perfect fit for our team. We are confident that his expertise will contribute greatly in accelerating our revenue growth.”
Joel holds a bachelor’s of business administration in business, management, marketing and related support services from Baruch College. Prior to joining Natoo, he served as VP of Business Development and Chief Commercial Officer at Health Extension Pet Care.
For more information, visit HERE.

