Natural Balance, a veterinarian-recommended brand and leader in premium pet nutrition, is launching a range of new products at the Global Pet Expo in Orlando this week. The new offerings include Freshly Cooked homestyle wet recipes for dogs, alongside an expansion of its cat food range with Ultra Protein Shreds & Organ Chunks in a wet format, made with protein-rich organs.
The company is also introducing products tailored to specific breed needs, including Limited Ingredient Small Breed Cups and Health Protection Large Breed dry dog food. In addition, Natural Balance is expanding into functional treats with the launch of its Yo-Gut Bites range.
“We remain focused on delivering wholesome solutions that support pets’ overall health while helping pet parents manage food sensitivities and address specific health concerns in their dog or cat,” said Chelsea Nagaraja. “With these latest innovations, we’re strengthening our portfolio and giving pet parents more solutions for their pets to enjoy.”
Natural Balance Ultra Protein Shreds with Organ Chunks
A breakthrough in feline nutrition, the Natural Balance Ultra Protein line of dry kibble and wet food recipes was named the “Cat Food Innovation of the Year” in the 2025 Pet Innovation Awards. Building on this award‑winning launch, Natural Balance is expanding its Ultra Protein wet food lineup, which currently features pâtés, cuts in gravy, and purées – with a new Ultra Protein Shreds with Organ Chunks format to give pet parents even more variety in wet nutrition.
Natural Balance Limited Ingredient Small Breed Cups
Small breed dogs represent a significant and fast‑growing segment of the pet population; a trend reflected in the continued momentum in sales of the Natural Balance small breed dry food offerings. The small breed dog food category is projected to grow more than 45-percent through 2033. New Natural Balance Limited Ingredient Small Breed Cups give pet parents an additional option to address food sensitivities in their smaller dog through natural nutrition with added vitamins and minerals.
Natural Balance Health Protection Large Breed
And as the popularity of large‑breed dogs continues to rise, Natural Balance is introducing a new solution that meets the unique needs of dogs that weigh more than 60-pounds. Building on the success of the brand’s Health Protection line, which was the top-selling new sub-brand in pet retail channel last year, Natural Balance is adding a dry dog food option for large breed dogs. The new Health Protection Large Breed recipe delivers whole‑body health with elevated levels of glucosamine and chondroitin for joint support, plus fiber-rich ingredients like pumpkin and brown rice to promote digestive ease. The larger kibble is also rich in prebiotic fiber and probiotic coated to help support optimal gut health.
Natural Balance Yo-Gut Bites Functional Dog Treats
Natural Balance is bringing functional benefits to the dog treat aisle with Yo-Gut Bites, a new line of delicious, oven-baked treats designed to promote canine digestive health and overall well-being.
Based on a recent survey, most pet parents (71percent) prefer treats that provide extra nutrition or address specific health concerns for their pet; in fact, one in five pet parents (21 percent) are seeking options for digestive health and probiotics. Additionally, sales of dog treats that feature fruits and vegetables have been growing across the pet retail channel over the last year.