Orijen, a pet nutrition brand, has launched Freshprey, a category-defining fresh petfood developed to deliver protein-rich nutrition. To mark the launch, Orijen demonstrated its “go beyond” philosophy by travelling 12,000 feet into the Colorado wilderness to stage the “World’s Most Extreme Unboxing”.
“For us, this is more than just a product launch; it’s the culmination of relentless passion and research,” said Mark Fannin, Global VP of Orijen. “We know pet parents would climb mountains for their companions. We share that devotion and channelled it into creating the highest-quality fresh petfood possible. Freshprey embodies that spirit, delivering biologically appropriate nutrition to help pets live the vibrant, active lives they deserve.”
Orijen Freshprey will be sold exclusively at Petco beginning this month, before expanding to Chewy.com and other pet speciality stores nationwide in April. The line is available in 16oz packs and 7-count boxes in three recipes:
- Beef, Pork & Lamb
- Turkey, Salmon & Pork
- Chicken & Duck
Orijen is a leader in biologically appropriate pet nutrition, producing premium kibble, freeze-dried food, wet food and now fresh food for dogs and cats. Packed with quality animal ingredients designed to mirror the diet nature intended, Orijen diets aim to help pets reach their full potential.
