The parent business of K9 Natural and Feline Natural, Natural Pet Food Group, has announced a significant collaboration with Pet Valu, the biggest speciality pet food and supply retailer in Canada. The partnership represents an important turning point in the company’s goal to increase pet parents’ access to high-meat, minimally processed, scientifically supported pet nutrition throughout North America.
With more than 800 locations across the country, Pet Valu will now provide the entire line of K9 Natural and Feline Natural, including canned recipes, freeze-dried meals and targeted nutritional supplements, giving Canadian pet owners easier access to high-quality, functional nutrition made from ethically sourced New Zealand proteins.
K9 Natural and Feline Natural products are also joining Pet Valu’s well-liked Your Rewards loyalty program as part of the rollout. Customers who buy ten bags of the same size and format will get the eleventh bag free thanks to the frequent buyer campaign. The program helps Canadian pet owners feed dogs, cats, birds, and small animals for less by covering over 3,000 products from leading manufacturers.
“We share K9 Natural and Feline Natural’s commitment to providing pet parents with quality products that will help their pets live long, happy and healthy lives,” said Tamara Sakota, chief merchandising officer at Pet Valu. “We’re delighted to offer great tasting, premium nutrition that supports pets’ health and wellness.”“As demand for health-focused pet foods continues to grow, Pet Valu is the perfect paw-tner to help us expand our reach,” added Michael Harrison, sales executive for Western Canada at Natural Pet Food Group. “Together, we’re empowering pet parents across Canada with access to nutritionally superior, high-protein diets that support long-term vitality.”
The collaboration coincides with the growing demand from pet owners in North America for natural, functional diets that cater to allergies, sensitivities, and long-term ailments. K9 Natural and Feline Natural products, which are created by top animal nutritionists, prioritise clean ingredients, sustainability, and transparency—core ideals that propel the luxury pet food market of today.
This partnership also comes as Natural Pet Food Group recently expanded into the United States through Pet Food Experts (PFX), demonstrating the company’s dedication to providing pets worldwide with high-quality, natural nutrition.