Purina Pro Plan and the ATP Tour have entered a multi-year agreement naming the pet nutrition brand the Official Pet Nutrition Partner of the ATP Tour. The partnership will span ATP events across Europe, including the Barcelona Open Banc Sabadell, the Swiss Indoors Basel, and the Nitto ATP Finals in Turin.
The collaboration will provide Purina Pro Plan with brand visibility throughout the year across ATP’s social, digital, and editorial platforms, creating opportunities to connect with tennis fans and pet owners worldwide.
As part of the agreement, Purina Pro Plan will run activations and experiences at tournament fan zones, engaging with players and audiences to highlight the role of nutrition in maintaining pet health. The initiative supports both the tennis community and the growing population of pet owners among ATP players and fans.
Daniele Sanò, Chief Business Officer of the ATP, said the partnership allows the Tour to engage with fans in new ways and helps players care for their pets’ nutrition. Fabio Degli Esposti, Head of Marketing at Purina Europe, emphasized the alignment between tennis and pet wellness, pointing to the potential for deeper connections with tennis audiences across the region.
The partnership reflects Purina Pro Plan’s commitment to providing scientifically developed petfood and supporting responsible pet care within the broader tennis community.
David Ferrer, Director of the Barcelona Open, welcomed the brand to the event’s sponsor group, citing its relevance to players who view pets as part of their family.
The announcement positions both organisations to reach new audiences by bridging sport and pet care in a shared space of health and performance.