A new report by Maximize Market Research has stated it expects the Raw Pet Food Market to reach USD $195.85 million by 2029 at a CAGR of 5.2 percent during the forecast period.

The adoption of pet animals has reportedly increased exponentially in recent years, due to the growing pet humanisation trend (treating animals as family members). Since the Pandemic, this trend has increased considerably, and has shifted pet owners’ focus on fulfilling the nutritional needs of their pets in more detail, including having a better knowledge of ingredient contents. A recent survey proved that pet parents are open to trying new pet foods, and demand for pet foods that do not contain sugar, grain dyes and other chemical additives has increased, with raw pet food expected to cater to this gap in the market.

Consumer demand for raw pet food products has increased at an exponential growth rate, since it offers a unique nutritional profile, has a wide range of value for protein, carbohydrates and fat as well as vitamins and minerals.

Europe is proving to be a lucrative market for raw pet food, driven by modern trade development, changing consumer habits and dynamic animal food product development. Innovations in ingredients, customisation in recipes and nutritionists advice are enabling market key players to gain a competitive edge in the European raw pet food market. North America has reportedly dominated the raw pet food market, and accounted for a 46.9 percent share of global revenue in 2021. 

Research has indicated that raw pet food allegedly improves overall pet health, including their digestive system, immune system, skin, and coat. The popularity of raw pet food increased during the pandemic outbreak, due to demands for raw pet supplements and nutraceuticals as well as increasing awareness of the beneficial effects on pet health.

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