Roam Pets has announced the appointment of Elsa Zimmerer as its new Head of Sales, marking a significant step in the company’s plans to expand nationally and strengthen its retail partnerships. With over 30 years of expertise in the health and wellness and better-for-you CPG industries, Zimmerer has a proven track record of introducing innovations that have produced multi-million-dollar results, leading high-performing teams, and driving national account growth.
Zimmerer, who is well-known for her proficiency in national accounts, has established and expanded sales alliances with field teams, brokers, and retailers. Her leadership is anticipated to help the company’s next stage of expansion and expedite the dissemination of Roam’s innovative, ethically sourced pet proteins.
“We are thrilled to welcome Elsa to the Roam Pets leadership team,” said Dean Triandafellos, CEO of Roam Pets. “Her track record, passion for building brands, and commitment to better-for-you living align perfectly with our mission. Elsa’s leadership will be instrumental as we continue expanding our national footprint by bringing truly unique proteins to pets and pet parents across the country.”
Zimmerer, who resides in Colorado, leads an active, health-conscious lifestyle that feeds her interests in both her career and personal life. She enjoys fishing, tennis, hiking, and mountain biking with her spouse. In addition, she is a proud mother of three and a pet parent of two.
Zimmerer’s appointment to the leadership team highlights Roam Pets‘ dedication to growth, ethical sourcing, and innovation as it seeks to provide its distinctive pet protein products to more homes across the country.