Petfood brand Stella & Chewy’s has expanded its retail footprint by launching its product line in H-E-B grocery stores, increasing consumer access to its freeze-dried raw and natural petfood.
The company, based in Oak Creek, Wisconsin, offers a range of petfood products including treats and meal toppers. The move aims to bring its raw nutrition offerings to a wider customer base through a major grocery chain.
“This marks an important step in our distribution efforts,” said Dave Champlin, chief sales officer at Stella & Chewy’s. “We are committed to expanding the freeze-dried raw category while continuing to support independent pet retailers.”
Stella & Chewy’s stated the partnership with H-E-B will help meet growing demand for diverse petfood options and support its broader retail growth strategy. Stella & Chewy’s had also began partnership with American hypermarket chain Meijer last month to sell products through the retailer’s physical and online platforms.