The Honest Kitchen has unveiled Wholemade, the refreshed identity for its best-selling line of dehydrated dog food. With a new name and updated packaging, Wholemade highlights the brand’s core promise: easy homemade meals made from real, whole foods that are minimally processed, shelf-stable, and convenient for pet parents.
The new branding reflects what makes the line unique—human grade ingredients gently dehydrated to preserve taste, aroma, and nutrients. Just add warm water, and Wholemade transforms into a fresh, nourishing meal that can be served as a complete and balanced meal, a topper, or paired with an enrichment toy. Each recipe combines thoughtfully sourced proteins, vibrant fruits and vegetables, and essential vitamins and minerals to provide balanced nutrition in a space-saving, cost-effective format. A single 10 lb. box yields roughly 40 lbs. of fresh food, freeing up fridge, freezer, and pantry space while making mealtime simpler.
To round out the refreshed line, The Honest Kitchen is introducing new life stage-specific recipes:
- Smart Start for Puppies (NEW) – crafted to fuel growth and development with DHA for brain and eye health, balanced calcium and phosphorus for strong bones, and antioxidants to support immunity
- Trusted Nutrition for Adulthood – the brand’s original, trusted dehydrated formulas with the protein, omegas, and nutrients dogs need to thrive
- Tailored for Aging Needs (NEW) – designed for seniors with protein and L-Carnitine to maintain lean muscle, omega-3s and chondroitin for joint health, and taurine to support heart function
“We’re excited to introduce Wholemade as a refreshed approach to our dehydrated recipes,” said Miki Dosen, Chief Marketing Officer at The Honest Kitchen. “This update reflects our commitment to providing dogs with consistent, human grade nutrition while making it easier for pet parents to choose the right food for each life stage. With a clear new name and updated look, these recipes now communicate their story more effectively, while maintaining the trusted quality pet parents expect.”
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