Natural Pet Food Group is expanding its US distribution by partnering with Pet Food Experts (PFX) to distribute its K9 and Feline Natural brands across the Western US.
The partnership aims to boost consumer awareness and drive growth for Natural Pet Food Group’s products in the independent pet retail sector. Sue McCarthy, director of sales North America for Natural Pet Food Group, highlighted the company’s commitment to expanding its presence in North America, emphasizing an upcoming brand relaunch this spring.
PFX, which services over 6,200 independent pet retailers nationwide, will now include K9 and Feline Natural products in its Western US distribution network. The move builds on an existing partnership between the two companies.
Nate Benner, director of category management at PFX, noted that the expansion aligns with their commitment to offering high-quality nutrition for pets, stating that the partnership would help meet the evolving needs of pet owners.
The expansion follows the introduction of larger bag sizes for K9 Natural Lamb Green Tripe Booster and Freeze-Dried Dog Food, as well as Feline Natural Freeze-Dried Cat Food, providing greater value and convenience for retailers and consumers. Products from Natural Pet Food Group are now available through PFX warehouses.
