Seaweed-Based Nutrition in Petfood

by Jyothsna Nelloolichalil and Costa Skotidas, International Petfood, UK

In the evolving landscape of animal nutrition, the use of innovative and sustainable solutions has never been more critical. Ocean Harvest Technology (OHT), a pioneering feed company with its headquarters in London, stands at the forefront of this transformation, leveraging the potent properties of seaweed to enhance animal health and productivity.

OHT was established with a clear mission to research and commercialise the diverse applications of seaweeds. Initially focused on various sectors, the company has now honed in on animal and fish nutrition. The driving force behind OHT’s products is extensive research demonstrating that polysaccharides and other bioactive compounds in different types of seaweed act as prebiotics in animals.

Their petfood product, Ocean PetFood, distinguishes itself by being an all-natural product with no added preservatives, carriers, or emulsifiers. This commitment to purity ensures that pets receive a diet free from potentially harmful additives, which is increasingly important to pet owners who are concerned about the long-term health effects of synthetic ingredients.

One of the standout features of Ocean PetFood is its impressive shelf life. Despite the absence of preservatives, the product boasts a shelf life of up to three years. This long shelf life is a testament to the quality and stability of the ingredients used, providing convenience and peace of mind to pet owners.

Consumer-Driven Business

Pet food is a consumer-driven industry, with pet owners continuously seeking products that deliver tangible health benefits for their animals. The feedback from pet owners using Ocean Pet Food has been overwhelmingly positive, highlighting significant improvements in their pets’ health and well-being.

“Nearly 90 percent of customers report that their pets experience improved digestive health after switching to Ocean Pet Food. This improvement manifests as fewer incidents of diarrhoea and other digestive issues, and also does influence skin condition in a positive way”, says Mark William, CEO of OHT.

 A healthy digestive system is crucial for the overall well-being of pets, as it affects nutrient absorption and energy levels. A healthy coat and skin are indicators of overall health and can reduce the frequency of veterinary visits related to skin problems. The natural ingredients in Ocean Pet Food contribute to these benefits, making pets look and feel healthier.

Half of the users report increased energy and stamina in their pets. This is especially significant in the context of rising global temperatures, where maintaining energy levels can be challenging. Active pets are happier and more engaged, which enhances the bond between pets and their owners. A notable 50 percent of users have observed an improvement in their pets’ breath. Bad breath is a common issue, particularly in dogs, and it can be indicative of underlying health problems.

Competitive Advantage

Recently, OHT gained a new patent for its OceanFeed brand of products. This patent covers the unique blended seaweed ingredient used in OceanPet Food, which has been shown to have a prebiotic effect on the microbiome. The patent details the specific bacterial changes and the composition of these changes in the gut, explaining how they lead to improved health outcomes for pets.

The prebiotic effect of the seaweed ingredient supports a healthy microbiome, which is essential for optimal digestive health. A balanced gut microbiome enhances nutrient absorption, supports immune function, and contributes to overall health and vitality.

Sustainable Sourcing and Global Reach

Sustainability is at the core of OHT’s operations. The seaweeds used in their products are sourced globally and are predominantly invasive wild-blooming varieties. These seaweeds, which thrive on excess nutrients from agricultural and human activities, can be ecologically damaging if left unchecked. By harvesting these invasive species, OHT not only mitigates environmental damage but also creates a sustainable supply of raw materials.

“It protects pretty much the whole scope of the business that we have. I think it also demonstrates, because it’s such a wide ranging patent, to me is as close as you can get as an external verification of first mover advantage”, says Mark.

The company’s initial manufacturing facility in Vietnam has expanded its sourcing to other parts of Southeast Asia, including Indonesia and the Philippines, as well as Eastern Africa. This global diversification of the supply chain ensures a steady and sustainable supply of seaweed, enabling OHT to meet growing demand while maintaining environmental integrity.

Ocean PetFood, a flagship product of International Pet Food’s OHT line, offers a unique and all-natural option for pet owners seeking the best for their animals. With its impressive shelf life, absence of harmful additives, and proven health benefits, it stands out in the competitive petfood market. As more pet owners recognise the value of high-quality, natural pet food, Ocean PetFood is poised to become a staple in pet care routines worldwide.

This Feature was published in the June 2024 edition of International Petfood Magazine.