The long-term strategic manufacturing partnership will allow for growth of the Halo brand.
Alphia, Inc., the largest custom manufacturer of super-premium pet food in the U.S., announces a Long term strategic manufacturing partnership with Better Choice Company (NYSE:BTTR), a pet health and wellness company. Along with a $5M investment made by Alphia into Better Choice, Alphia will become the manufacturer for its premier brand, Halo, a high growth super-premium pet food brand found in pet specially stores.
“Solidifying a long-term manufacturing relationship with Better Choice is in line with Alphia’s vision to nourish & protect pets every day, creating a lasting impact with brand partners that share our views on safe, high quality pet food” said David McLain, CEO of Alphia, “We respect the Halo brand, and look forward to feeling their growth to feed more pets.”
Michael Young, Chairman of Better Choice, commented, “With this strategic investment into Better Choice as well as a multi-year manufacturing partnership with leading premium pet food manufacturer, Alphia, Better Choice is in an excellent position to grow the Halo brand with a strong partner.”
To learn more about Alphia, visit HERE.
For more information on Halo, visit HERE.