In a significant step towards sustainability in the petfood industry, Cricket Hill Inc., operating as Archway Pet Food, has acquired Bright Planet Pet, a prominent U.S. manufacturer of plant-based dog treats. This acquisition is in line with Archway’s goal of providing eco-friendly nutrition for dogs.
Archway Pet Food, established to lower the environmental impact of pet ownership, is recognised for its innovative dog treats that focus on health and sustainability, utilising alternative proteins such as invasive carp and crickets. Meanwhile, Bright Planet Pet, based in Minnesota, offers a range of 100% plant-based dog treats that deliver a meat-like taste without using any meat.
“This acquisition is about amplifying impact,” said Gabe Huertas del Pino, Co-Founder and CEO of Archway Pet Food. “Bright Planet Pet has been a trailblazer in the plant-based pet category, and their ethos aligns perfectly with our vision: that better treats for dogs don’t have to come at the expense of the planet. Together, we’re going to redefine what sustainability means in pet care.”
Bright Planet Pet will continue under its existing brand name while benefiting from Archway’s operational capabilities and broader distribution channels. This move allows Archway to broaden its product range and enhance its commitment to eco-friendly options, including vegan treats, the company notes.
“This is a natural evolution for Bright Planet,” said Katherine Ellison, Founder and CEO of Bright Planet Pet. “Archway shares our values and brings the operational scale and brand vision to take plant-based pet treats to the next level, and we’re excited to watch the brand grow under Archway’s leadership.” Ellison will also join Archway’s Advisory Board once the acquisition is finalised.
The acquisition comes as consumer interest in sustainable petfood rises, driven by growing awareness of the environmental impacts of traditional meat-based products. Experts believe this move demonstrates that sustainability in pet care is not just a trend, but a fundamental shift for the future, Archway states.
