Asia’s leading international pet industry hub, Pet Fair Asia, will open its doors for its 28th edition at the Shanghai New International Expo Centre (SNIEC) from 19 to 23 August 2026. The show will set a new record with a fully sold-out exhibition space of 320,000 sqm, bringing together more than 2600 exhibitors from China and around the world.
Moreover, this edition will be the largest in the show’s history, featuring a new VIP B2B Day, stronger international participation, and dedicated innovation and sustainability initiatives. Together, these developments position Pet Fair Asia as a key platform for the next phase of global pet industry growth.
The major feature of the 2026 edition is the VIP B2B day, which will transform the opening day into a dedicated, invitation-only business environment focused on high-value connections and commercial opportunities. International visitors will have full access throughout all three business days. It will allow the global buyers to engage with exhibitors from the opening day while benefiting from the enhanced B2B environment.
The 2025 edition attracted more than 130,000 professional visitors from China and over 90 countries. Building on this strong international turnout, the 2026 edition is witnessing record international interest and pre-registration. Through this year’s International Buyer Club, more than 100 selected international buyers will take part in guided tours and pre-arranged business meetings with over 300 exhibitors.
Furthermore, Pet Fair Asia’s co-located events will broaden its coverage of the pet industry ecosystem. PET FAIR SUPPLY will expand to 10 halls and PET FAIR ASIA VETERINARY will occupy two halls.
Beyond traditional categories
Pet Fair Asia 2026 will also look beyond traditional product categories to reflect the industry’s growing convergence. The fast-growing areas, including functional nutrition, fresh pet diets, smart technologies, pet fashion, travel solutions and human–pet co-living, will receive greater attention.
The World Premier Selection will showcase more than 100 breakthrough products to make their exclusive global debut at Pet Fair Asia. Pet Fashion Week will explore the intersection of pets, fashion and lifestyle, and Start-Up Zone moves into a new dedicated hall, providing an expanded platform for emerging designers, entrepreneurs and brands.
Sustainability & debut of EcoPaws Asia
Sustainability will take a pivotal role with the debut of EcoPaws Asia, developed with guidance from the Pet Sustainability Coalition (PSC). The programme has already generated strong exhibitor interest, with more than 200 products submitted for consideration.
EcoPaws Asia will recognize sustainability leadership across the Asian pet industry and help buyers identify companies making meaningful progress in environmental and social responsibility. The EcoPaws Asia Showcase Area will present more than 20 hand-picked environmentally responsible products and innovations.
Pet Fair Asia 2026 will also see a record number of international country pavilions, featuring exhibitors from all across the world. It also has a facility for its buyers across the spectrum of pet products and services to explore exhibitors and their products through the online exhibitor list. Buyers can access the list from here.
“Pet Fair Asia has evolved far beyond a showcase of products. It is now a strategic platform connecting the global pet industry with the opportunities, innovation and supply-chain capabilities of China and Asia,” said David Zhong, Founder of Pet Fair Asia. He highlighted that, ultimately, we want Pet Fair Asia to be where the industry comes together not only to do business, but to identify what comes next and help shape the future of the global pet economy.
For more information, visit: www.petfairasia.com.
