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Over the past few years, consumers have been increasingly prioritising food and drink recipes that claim to be free of artificial ingredients, such as artificial flavours, colours, and preservatives. The same values consumers consider when buying food for their families also apply to the foods they buy for their pets, so the trends in Petfood follow more and more those of human consumption, once pets became part of the family due to the phenomenon of humanisation.
With this in mind, Biorigin used all of its know-how of more than 15 years developing natural ingredients to enhance the taste of the most diverse types of food for human to create a new clean label solution that makes pet foods more palatable, attractive, and even more tasteful. The visitors that come to its booth #2206 at Pet Food Forum Expo, May 3-4, will be able to try the benefits of PalaUp, the new Biorigin solution that brings the tastes of the tutor and your pet closer together. Besides clean label and free from claims, greater transparency, sustainability, and ethically-sourced ingredients, personalisation and functional claims are other key petfood industry drives.
“Biorigin is committed to increase the value of their customer´s products. Our natural solutions add the functionality, benefits and food safety demanded by the pet owner and are interesting tools for pet food manufacturers to differentiate and segment the products according to specific needs, age groups, breeds, etc. We have high-protein solutions, and which promote gut and immune health,” adds Thaila Putarov, Global Technical Manager of Pet Products line.
One of the Company’s key functional product is MacroGard, that acts on the natural defenses, balancing their action and contributing to pet health and well-being. Studies conducted with MacroGard have shown positive effects on dogs in different conditions, such as atopic dermatitis, osteoarthritis and obesity.
Biorigin’s products are natural, clean label, GMO Free, GMP+, safe, since it guarantees the traceability of the entire production process from the raw material, and they are also sustainable.
For more information about Biorigin visit the website, HERE.
