US-based pet treat brand Bocce’s has launched a new holiday-themed dog treat collection inspired by the Warner Bros. film Elf.
The collection was developed in partnership with Warner Bros. Global Consumer Products and introduces two soft and chewy treat varieties.
The new products include Breakfast Spaghetti, featuring a beef and sweet potato flavour and Son of a Nutcracker Bites, with a cheese flavour. Both products follow Bocce’s limited-ingredient approach and contain no wheat or artificial preservatives. The brand’s signature ‘B’-shaped treats are baked in the USA.
The launch expands Bocce’s festive lineup of holiday-themed products, which includes Reindeer Tracks, made with chicken and pumpkin, Frosted Cran Crumble, featuring cranberry and yogurt and a seasonal cat product, Feast of Fishies Lickables, containing tuna and salmon.
“Elf is a beloved holiday classic, and we loved the opportunity to bring its joyful spirit to treat time for dogs and their families,” said Wendy Wen, CEO of Bocce’s. “Like everything Bocce’s offers, these treats are made with limited ingredients, so pet parents can feel good about letting their pups in on the holiday fun, too.”
The new products became available nationwide on 5 November through Bocce’s website and retailers including Target, PetSmart, Petco, Amazon and Chewy. Founded in 2010, Bocce’s sells its treats through independent pet stores and major retailers across the US.
