Bright Planet Pet, the first company to launch plant-based dog treats that taste and smell like real meat, is excited to announce a new product flavour – Better Bac’n – as well as a new distribution contract with Central Pet Distribution to further meet the demand of vegan, sustainable plant based dog treats. The new distribution partnership will increase product availability to independent and regional pet specialty stores across the United States.
Woman-owned and led, Bright Planet was founded in March 2020 on the principle that dogs, and their people, deserve a truly sustainable dog treat that is delicious while being 100 percent plant-based and vegan.
Bright Planet treats are made from sustainable all-natural ingredients, create up to 90 percent less carbon emissions, use up to 68 percent less water than comparable meat-based treats, and help pet parents reduce their dog’s carbon pawprint. Furthermore, one percent of all sales are donated to the Eden Reforestation Project helping to further combat climate change.
“Bright Planet Pet was born out of a desire to create a brighter, better planet and help pet parents seeking simple ways to live more sustainable, green-forward lives. Swapping to a vegan dog treat, like Bright Planet, is one easy way and Central Pet Distribution is an ideal partner to help us further achieve that,” says Katherine Ellison, Founder & CEO of Bright Planet Pet. “Central Pet’s mission to innovate, grow, and lead the industry is right in line with our goals for Bright Planet.”
“We have heard the words ‘sustainability’ and ‘plant-based’ so many times in today’s world. Central Pet Distribution believes these trends are here to stay and many pet owners are looking for products that align with the trends of plant-based and sustainability. In alignment with those beliefs, Central Pet Distribution believes there is an obvious need for products like Bright Planet in the market,” says Joe Lee, Director of Sales at Central Pet Distribution.
“We’re thrilled to introduce our new partner in Bright Planet to help bring their vegan dog treats to more pet parents who are seeking sustainable and plant-based treats across the country. Our sales team is looking forward to spreading the word on Bright Planet and their products to our customers.”
Original product flavours include Better Burg’r, Better Brat, and Better BBQ Chick’n; Better Bac’n will be available soon. In addition to the original package size, 12oz value packs and 5oz 2-calorie training treats will also be available. All flavours are made with a base of chickpea flour, brown rice, sweet potato, and yeast; they are free-from corn, soy, wheat, and peas.
Bright Planet Pet is a 2022 winner of Purina’s Pet Care Innovation Prize; a graduate of Leap Venture Studio, the first pet care-specific startup accelerator; and officially certified by the Pet Sustainability Coalition, further enforcing their focus on climate change and lowering carbon pawprints.
For more information visit the Bright Planet Pet website, HERE.
