
October 29, 2024 – Ethos Pet Brands, the parent company of Natural Balance Pet Foods Inc and Canidae Pet Food Company, has named Matt Amigh as Chief Financial Officer (CFO).
Amiga Joins Ethos Pet Brands from Bulletproof 260 Inc, where he served as CEO & CFO and helped transform the company’s financial landscape, shifting the business to sustained profitability. With over 30 years of financial leadership in large public, and smaller private equity backed entities, his expertise spans strategic planning, operations, capital deployment, and P&L ownership while supporting high-performing finance teams. His extensive background includes more than a decade of working in the pet products and food & beverage industries for organisations including Heinz/Big Heart Pet Brands and Mars.
“Matt brings a wealth of experience and an impressive track record of leadership, having held key operating roles at several successful companies. His deep understanding of the pet category makes him exceptionally positioned to help Ethos Pet Brands achieve our strategic goals,” said Greg Shearson, Chief Executive Officer of Ethos Pet Brands. “We are confident his contributions will drive our organisation’c continued growth and success.”
“I am honoured to join the best-in-class Ethos Pet Brands team,” said Amigh. “With industry-leading brands, like Natural Balance and Canidae, I look forward to building upon the financial foundation to bring high-quality nutrition and exciting innovation to the pet industry and pet parents alike.”



































