Innovative dog food brand Jinx has unveiled Jinx Fresh, a new line of refrigerated dog food, set to launch exclusively at Walmart this August. The Fresh lineup features appetising recipes such as Cage-Free Turkey & Sockeye Salmon and Farm-Raised Chicken & Turkey.
Available in two easy-to-serve formats—Jinx Fresh Rolls, which are sliced for serving, and Jinx Fresh Meals, which have a soft texture—this collection consists of eight products designed to complement Jinx’s existing dry and canned food offerings.
As pet owners increasingly adopt hybrid feeding methods that combine fresh food and kibble, Jinx recognised the demand for high-quality, versatile meal options. Inspired by customers seeking better fresh food alternatives, Jinx Fresh was created with clean ingredients and premium proteins as the primary components, along with nutritional superfoods.
Jinx CEO Kyle Banahan stated, “We launched Jinx Fresh to give pet parents more of what they’ve been asking for – high-quality, nutritious food in fresh, exciting formats that dogs actually love.” He added that partnering with Walmart allows the brand to enhance access to premium pet nutrition.
Jinx Fresh will be available in select Walmart locations starting mid-August.
