Gaines Family Farmstead unveils new packaging made from recyclable materials

July 19, 2024 – Gaines Family Farmstead, renowned for its premium, all-natural dog treats, announced the launch of its new packaging, incorporating 25 percent Post Consumer Recyclables (PCR). This significant step forward reflects the company’s commitment to sustainability and brand evolution.

Founded with a passion for quality and a love for pets, Gaines Family Farmstead has always prioritised the health and happiness of dogs. The company’s products are crafted from high-quality, all-natural ingredients, ensuring every treat is as nutritious as it is delicious. With this new packaging, the company aims to further its dedication to the environment and its customers.

Rationale behind the packaging changes

1. Sustainability Commitment: The new packaging is made from 25 percent PCR, meaning it utilises plastic bottles that have been diverted from landfills. This not only reduces waste but also supports the broader recycling ecosystem. By choosing Gaines’ products, customers are actively participating in environmental conservation efforts.
2. Brand Maturation: According to Dewar Gaines, CEO of Gaines Family Farmstead, “It was TIME! We feel as though this new packaging matures the brand and creates separation amongst SKUs.” The redesigned packaging reflects a more sophisticated and cohesive brand identity, making it easier for customers to recognise and select their favourite products and flavours.
3. Strategic Planning for Growth: With plans to launch nearly 70 SKUs over the next 24-36 months, the company needed to ensure the new packaging could accommodate this extensive range. “We were going to run out of colours!” says Gaines. The updated design allows for a more organised and visually appealing presentation, ensuring that the entire product line looks unified and attractive on store shelves.

“We are incredibly proud of our new packaging,” says Dewar Gaines, CEO of Gaines Family Farmstead. “It not only showcases our commitment to sustainability but also represents a significant step in the evolution of our brand. We believe that this change will enhance the customer experience and solidify our position as a leader in the pet treat industry.”

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