Ghostdog Pets Ltd, an impact-driven UK pet innovation company, has launched its first brand, Sync, at PATS 2025 in Birmingham. With a 5-in-1 composition that addresses digestion, immunity, skin and hair, joint mobility, and cognitive health, Sync was created to satisfy the increasing need for functional pet nutrition in dogs with allergies and sensitivities.
A Ghostdog Pets poll found that 35% of pets in the UK had allergies or sensitivities, with skin and digestive problems being the most prevalent. Nevertheless, owners have few choices in spite of this expanding necessity. By combining pre- and postbiotics, DHA algae, and premium, scientifically supported nutrition with duck, turkey, lamb, and insect protein, Sync seeks to close that gap and provide balanced, comprehensive meals.
“Pet parents are looking for nutrition that truly works for sensitive pets,” said Glenn Rankin, Founder of Ghostdog Pets. “At Ghostdog, we’re committed to doing things differently, offering independent retailers exclusive access to a product that delivers real results and trust through a 100% Money Back Guarantee.”
A key component of Sync’s philosophy is sustainability. Its insect protein helps pet owners feed more intelligently while lessening their influence on the environment because it consumes 80% less land, water, and emissions than traditional sources. With full availability starting in January 2026, Sync will only be offered through independent merchants and direct-to-consumer channels.
With solutions that strike a balance between science, sustainability, and sensitivity, Ghostdog Pets, supported by a group of seasoned industry veterans, is poised to transform the pet nutrition market. Sync ushers in a new era where pets can live happier, healthier lives because to functional nutrition and intelligent ingredients.
