Hill’s Pet Nutrition has appointed Keith Wilkinson as Senior Vice President, Customer Development, Hill’s Global, and Carolyn Belloni as Senior Vice President, Customer Development, Hill’s US. The appointments strengthen the company’s customer development leadership across its global and US businesses, with Wilkinson moving into a worldwide role and Belloni taking charge of the US customer development organisation.
Wilkinson takes a global role
Keith Wilkinson brings 19 years of experience with Colgate-Palmolive and Hill’s to the new position. He joined Colgate-Palmolive in 2005 as a Customer Marketing Executive in Ireland. He later became Director of Retail Marketing for Hill’s US in 2017 and General Manager of Hill’s Mexico & Latin America in 2019, before returning to lead Hill’s US Customer Development Organization.
During his latest US tenure, Wilkinson used a data-driven approach to reshape the company’s go-to-market model and introduced an omni-commercial planning process centred on joint value planning. Hill said these efforts, alongside his focus on talent development and customer partnerships, contributed to record sales and sustained share growth in the region.
Hill’s Pet Nutrition President Yvonne Hsu highlighted Keith’s leadership, “Keith’s commercial leadership, channel expertise and track record of strategic growth make him ideally suited for this global role.” Hsu shared that most recently Keith led Hill’s US CD team to implement the CD EDGE strategy and elevate its Partner of Choice status by delivering record sales and sustained share growth.
Belloni to lead Hill’s US
Carolyn Belloni joins Hill’s with more than 20 years of commercial leadership experience spanning pet care and consumer packaged goods. She most recently served as Chief Sales Officer at Targeted Pet Care, where she led commercial strategy and partnerships across e-commerce, pet specialty and grocery/mass channels. Her experience includes working in leadership roles with companies like JM Smucker, Big Heart Pet Brands and PepsiCo.
Rauf Gurbuz, Executive Vice President and General Manager of Hill’s US, said: “Carolyn’s sales leadership, pet industry expertise and proven track record of driving transformation make her ideally suited for this role.” Gurbaz further added that throughout her career, she has consistenly executed value creation strategies, driven omnichannel growth and built high-performing teams at scale.
