IQI Trusted Petfood Ingredients has announced the appointment of Chloé Champion as Sales Manager for France, the UK and Ireland.
In her new role, Champion will focus on strengthening long-term partnerships and supporting customers across these markets. Her previous industry experience and extensive professional network are expected to support the development of IQI’s commercial activities. Champion said: “I am passionate and result oriented. I believe that the best commercial strategies arise from a customer-focused perspective and in close collaboration with manufacturers. At IQI, I will leverage my vision and energy to benefit the collective performance.”
Since February 23, 2026, Champion has been responsible for further strengthening IQI’s commercial presence in the three countries. She brings more than 20 years of international experience in the petfood industry, combining strong technical expertise with a deep commercial understanding of the needs of petfood manufacturers, pet owners, and cats and dogs.
Throughout her career, Champion has held senior roles in business development, account management and marketing within leading petfood ingredient companies. Most recently, she served as Business Developer Petfood at Agronutris, where she managed the European customer portfolio and worked closely with research and development teams to drive value propositions and innovation pipelines. Prior to that, she held global roles in key account management, business development, marketing and communications at Symrise AG.
Her understanding of ingredient functionality, consumer insights and market dynamics is expected to support IQI’s customers. “Chloé has an exceptional understanding of the pet food market based on her 20 years in the industry. She is well-known in the industry. Her technical understanding brings a lot of value to our customers. We are very excited to have her on board,” said Elsebeth Soendergaard, Sales Director Europe at IQI.
