Brazilian superpremium petfood brand Natoo Pet Foods has introduced new packaging across its product portfolio, placing sustainability at the forefront while highlighting the company’s Brazilian heritage through a contemporary design. The refreshed packaging will begin rolling out to retailers nationwide in the coming months.
Inspired by Brazil’s biodiversity and landscapes, the new packaging features hand-drawn illustrations and an updated premium aesthetic designed to enhance the brand’s presence in the increasingly competitive US pet speciality market.
Alongside the visual redesign, the packaging has been developed to improve brand recognition and make product selection easier for consumers both in-store and online. Distinct colour palettes have also been introduced for the dog and cat topper ranges to help shoppers differentiate between the products.
The redesign reflects Natoo’s wider sustainability strategy. The company operates a LEED Gold-certified, 100 percent solar-powered manufacturing facility and continues to develop more sustainable packaging solutions, including recyclable mono-material packaging for its Crunchy Biscuit range and a TerraCycle take-back programme for its Meal Topper pouches.
While the packaging has been updated, Natoo’s recipes and focus on high-quality nutrition and responsibly sourced ingredients remain unchanged, with the range continuing to support the overall health and wellbeing of pets.
