November 11, 2024 – From the makers of The Protein Ball, the launch of It’s The Dog’s is driven by a desire to provide furry companions with treats that meet the same high standards we would expect for ourselves, meaning that the snakes use the same ingredients found in its protein balls for humans.
“In the UK, 36% of households have a dog. With pet treat sales predicted to rise by 13.1% by 2027 according to Euromonitor and the latest data showing that over seven in ten (71%) Brits are willing to spend more on their pet than on themselves, this is currently a growing market and one that is expected to reach £816.2 million by 2027,” explains Matt Hunt, founder of the new brand.
It’s The Dog’s is launching with its all-natural peanut butter balls that offer a range of benefits for canines, including being high in protein, grain free, low carb, gut friendly, gluten free and high in fibre.
“We wanted to launch It’s The Dog’s so people can treat their pets like the family they are, they’ll love the taste and you’ll love knowing you’re giving them the best possible wholesome treat,’ continues Matt. “At The Protein Ball Co we’ve spent eight years perfecting our protein balls for humans using only the finest ingredients. But as much as we love our own snacks, we couldn’t ignore the puppy-dog eyes of our furry friends. That’s why we’ve expanded our line to include all-natural dog treats, inspired by the belief that our pets deserve the same love and care we give ourselves.”
The brand has teamed up with expert veterinarians an dog care specialists to create the product to ensure that its treats are nutritionally balanced and beneficial for dog’s overall well-being. They are made using dog-safe roasted peanut butter, along with other wholesome ingredients such as chicory fibre, tapioca fibre, chia seeds, toasted pumpkin seed protein powder, sunflower seeds, golden flaxseed, coconut cream, citrus fibre and apple.
Each ball is high in protein to support growth and repair muscles, as well as promoting a healthy sin and coat, they are prebiotic which helps to promote a healthy gut that can lead to better digestion, improved nutrient absorption and a strengthened immune system and they are low carb to avoid weight gain.
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