The pet products, materials, and accessories sector, which has reached a market of 300 billion dollars in the world, draws attention with its 150 percent growth in the last 5 years.
Companies are turning to exports to gain a larger share of the global market while the sector has reached a market size of $1 billion in Turkey. Selçuk Çetin, General Manager of Ulusal Fuarcılık, who stated that the targets of the companies in the recent period are exports and foreign customers, said, “The sector aims to increase its exports of 250 million dollars to 400 million dollars with the search for new markets.”
The pet products, materials and accessories sector has grown by 150 percent in the last 5 years globally, reaching a market of 300 billion dollars. Stating that investments in the sector have increased recently, Selçuk Çetin, General Manager of Ulusal Fuarcılık, said: “Although Turkey seems to be a country at the beginning of the road, it has become an export-oriented sector by breaking the Chinese dominance in the last 5-6 years. According to total consumer figures, Turkish companies have approached 1 billion dollars, of which 250 million dollars is exports.”
Noting that Turkish companies in the pet sector are focusing on exports to get more share from the global market, Çetin said, “One of the sectors that grew the most during the COVID-19 pandemic was the pet products sector. While the average annual growth rate of the pet products and services market in Turkey was around 15 percent, this rate increased up to 50 percent during the pandemic period. Those who spent more time with their pets during the pandemic also focused on their needs. All kinds of products and services for pets can be produced in Turkey.”
The sector exports food to 70 countries and cat litter to 65 countries
Stating that the annual growth rate of the pet products market has seen 17 percent and has grown by 150 percent in the last 5 years, Çetin said, “I can also say that the pandemic has a great impact on this. Looking at these figures expressing the sector growth until 2025 in Marketing reports, it is pointed out that the pet market will grow by 9.6 percent, especially in Asia, in the world economy, which shrank by 3.8 percent in the pandemic. This means a volume increase of 35 billion dollars after a maximum of 4 years, which means that we should quickly attract this figure to ourselves. Approximately 600 companies operate in our sector, which exports food to 70 countries and cat litter to 65 countries. Recently, companies have focused on exports and international clients. Our sector aims to increase its exports of 250 million dollars to 400 million dollars in 2023 with the search for new markets.”
Petzoo Eurasia will multiply growth even more Stating that while the business volume contracted in many sectors during the pandemic period, the growth in the pet products market attracted attention, Çetin said, “Turkey also kept pace with this growth and our performance in the pet products market, which is approximately 300 billion dollars in the world, approached 1 billion dollars. Our companies will increase the growth momentum in both production and exports with their significant investments. In addition, this growth will be further multiplied with Petzoo Eurasia, the most important pet fair in the region, which will be hosted by Ulusal Fuarcılık on October 12-15. Additionally, visitors from 54 countries came to our fair in 2021. We anticipate having guests from more than 80 nations this year.”
