RCL FOODS has signed a binding sale agreement with Simrose Overseas S.A to acquire Martin and Martin Pty Ltd for R695 million. Martin & Martin manufactures and markets a portfolio of petfood and pet care products, including wet dog and cat food, biscuits, treats and care items sold under established brands such as Husky, Pamper, Beeno and Bob Martin.
The agreement represents a significant milestone for both companies and marks a step forward in expanding RCL FOODS’ currently limited presence in the wet petfood and pet care segments. The petfood sector continues to offer strong growth potential, supported by consumer trends such as the humanisation of pets and an increasing focus among pet owners on enhancing the quality and longevity of their animals’ lives.
Commenting on the announcement, Paul Cruickshank, CEO of RCL FOODS, said, “This acquisition represents an exciting opportunity to broaden our participation in the pet food category and accelerate our presence in high-growth segments where we currently have limited exposure. By bringing together the complementary capabilities of RCL FOODS and Martin & Martin, we are positioning ourselves to deliver greater innovation, relevance and value to customers, while building a stronger, more sustainable pet food portfolio for the future.”
Welcoming the transaction, Brendan Hayes, Managing Director of Martin & Martin, said, “Joining forces with RCL FOODS would mark a significant milestone in Martin & Martin’s journey. We are excited about the strong synergies this partnership would bring, enabling us to serve the market with a broader range of innovative products. For our customers, this would translate into enhanced value and a shared commitment to quality and the future of the pet care category.”
RCL FOODS’ current pet portfolio is primarily focused on dry food. The proposed acquisition provides an opportunity to diversify into high-growth categories such as wet food, biscuits, treats and pet care products. It also supports the Group’s strategic ambition to expand the value-added branded segment of its portfolio through the addition of established pet brands and complementary capabilities aligned with evolving customer expectations.
