Sparkle Grooming Co., the rapidly growing, wellness-focused dog grooming franchise, is continuing its expansion across the St. Louis metro area with the addition of two new franchise salons. Roberto and Dana Garcia, a local husband and wife combination, will own and run the new sites, which will service the communities of Brentwood, Webster Groves, Kirkwood, and Sunset Hills.
The Garcias offer the Sparkle brand a potent blend of their professional expertise and their love of animals. Roberto has over 20 years of expertise in consumer packaged goods and marketing, as well as more than ten years of experience in the pet sector. His experience managing billion-dollar accounts and founding firms that won awards has given him a strong foundation in operations, leadership, and creativity.
The Garcias’ personal struggles as pet parents motivated them to join Sparkle. Like many families, they struggled to find grooming services that were clear, simple to schedule, and regularly available. Their unhappiness prompted them to learn about Sparkle’s wellness-focused, tech-enabled strategy.
“Our aha! moment came when we welcomed our new puppy, Nellie,” said Roberto Garcia. “We couldn’t find a groomer with straightforward pricing or online booking. Everything felt outdated. That’s when we started looking for a better option and found Sparkle.”
Dana Garcia went on to say that she is excited to provide the St. Louis area with Sparkle’s cutting-edge grooming expertise. She highlighted that local pet owners are prepared for a service that prioritises dog wellbeing while accommodating hectic schedules, and she expressed her enthusiasm for developing opportunities that are encouraging and fulfilling for local groomers.
The Garcias intend to open their first Sparkle facility in 2026, which will be a significant milestone in Sparkle Grooming Co.’s expansion throughout the Midwest and its continuous goal to improve dog grooming for professionals, parents, and pets alike.
