Vital Essentials, the flagship brand of Carnivore Meat Company and a leader in raw, freeze-dried pet nutrition, has expanded its product lineup with the introduction of a new 3-pound bag format. The brand’s best-selling freeze-dried, Crunchy Mini Nibs and Soft Nibs, are now available nationwide in a larger size.
The new 3-pound bags offer extra convenience and flexibility for households with larger dogs, multiple pets, or those committed to more regular raw feeding regimens. They are designed to support pet parents at every stage of their raw feeding journey. Amazon, Chewy, VitalEssentials.com, and independent pet stores nationwide provide the product.
The new size is available in four well-liked varieties: Soft Nibs Lamb & Whitefish Entrée, Beef & Salmon Entrée, Crunchy Mini Nibs Turkey Entree and Beef Entree. It allows pet parents to select sizes that best suit their dog’s requirements and eating habits, complementing Vital Essentials’ current 5.5 oz, 14 oz, and 25 oz choices.
“Every pet parent’s raw feeding journey looks different,” said Heather Govea, CEO of Carnivore Meat Company. “Expanding into a 3lb format allows us to better serve families who are ready for larger feeding routines, while continuing to support those just getting started. It’s about meeting people where they are and giving them more ways to feed raw with confidence.”
The whole-animal Butcher Cut Protein used in Crunchy Mini Nibs and Soft Nibs is gradually freeze-dried to retain nutrients. The recipes are designed to help retain lean muscle, encourage cleaner teeth, and aid with digestion. While Soft Nibs, Vital Essentials‘ first soft-textured raw option, are designed to appeal to fussy eaters, older dogs, and pets with dental sensitivity, Crunchy Mini Nibs provide a bite-sized, kibble-like raw meal.
