July 2, 2024 – Weruva International Inc, a premier name in pet nutrition, announced the recent acquisition of Cat Person, a direct-to-consumer brand offering high-quality meal plans to cats and owners. This acquisition marks a significant step for Weruva as it aims to expand its footprint further and build upon its legacy of producing high-quality petfoods.
Weruva President David Forman expressed enthusiasm about the acquisition, noting, “Adding this popular brand to our portfolio aligns perfectly with our ‘more food, more bowls’ philosophy, strengthening our commitment to the health and happiness of pets everywhere. This strategic move not only positions us to gain invaluable insights into the successful DTC model that Cat Person has assembled, but our strength and relationships with brick and mortar retailers also fills in a gap for the Cat Person brand.”
During this transition period following the acquisition, Cat Person customers can expect the same level of quality and service they have grown accustomed to, now broadened to include an even wider range of exceptional petfood options from Weruva. The ordering process and the quality of goods delivered to consumers will continue to uphold the same standards that customers have come to expect and trust.
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