May 2, 2025 – From May 5-7, BolognaFiere will host a new edition of Zoomark 2025, the leading B2B event for the international pet industry. The show returns with even richer, more dynamic and engaging offering, designed to help industry professionals navigate the major changes in the global pet care market.
Now in its 21st edition, Zoomark 2025 is set to break records, hosting 1300 exhibitors – a 23% increase compared to 2023 – with 77.5% coming from abroad, representing 56 countries. The event will take place across an expanded exhibition space of 90,000 square meters, marking a 32% growth over the previous edition, and is ready to welcome visitors from all over the world.
Further underscoring its international scope, Zoomark 2025 will feature 8 official international pavilions, representing key strategic markets such as the United Kingdom, United States, Czech Republic, China, Canada, India, South Korea and Poland – a clear sign of the event’s pivotal role in promoting global exchange within the pet industry.
A show full of new features, starting with the brand-new themed areas
Factory explores innovation and sustainability in the supply chain, Next 5.0 features the most promising startups and pet tech, Pet Vision highlights cutting-edge trends with newly launched products and services, Atelier celebrates premium excellence in pet fashion, beauty and gourmet food, Aqua Project focuses on aquariums, terraniums and hi-tech solutions for aquatic animals and reptiles and PawFect! is the go-to area for groomers, with training, shows and creative displays.
Live, on stage
Zoomark once again proves to be an essential hub for professional development and training in the pet sector. The program includes workshops, conferences, roundtables, live demos and masterclasses covering key topics like innovation, market trends, education and the evolving habits of pet parents.
For the first time this year, in addition to sessions held in the Bologna Fiere Service Center conference rooms, must-see events will also take place on four newly added stages within the exhibition layout:
- The HUB (Hall 19) will host institutional conferences, brand presentations and roundtables
- Innovation Corner (Hall 16 – Next 5.0 Area) will be the heart of innovation, featuring the Pet Vision Awards and forward-thinking presentations
- Factory Stage (Hall 28) will address supply chain challenges with a focus on sustainability and process innovation
- Pawfect (Hall 25) will be a show within the show, dedicated to grooming with performances, advanced techniques and animal wellness.
Save the date
Confirmed highlights include:
- Monday, May5 from 10:30am (The HUB): Inaugural Conference and presentation of the 2025 Assalco-Zoomark Report with updated data on the Italian petfood and pet care market
- Pawfect! (May5-7): Three full days of creativity, technique and talent in grooming, with live shows and themed seminars
- Monday, May 5 (The HUB and Innovation Corner): A double session with Nomisma and China Focus Day, exploring retail trends, respectively in Italy and the Asian market
- Tuesday, May 6 (Pet Vision Area): On the Innovation Corner stage, the Pet Vision Awards ceremony will honour the most innovative products from exhibitors.
Follow the NEXT Award for Pet Innovators, featuring three exceptional judges who will choose the winner among the start-up candidates from the NEXT area.
- Tuesday, May 6 (Innovation Corner): an exlusive masterclass with Annamaria Tartaglia focused on startups and growth in the pet sector.
- Dog Massage (May 6 – Pawfect Stage): A unique session on conscious touch as a tool for animal wellness.
- Wednesday, May 7 (Pawfect Stage): Technical demos and workshops on pet health and beauty.
The full events programme, updates in real time is available HERE. Registration is required for most institutional events and events by Zoomark.
The official Zoomark App: your interactive guide
To get the most out of the show, Zoomark has developed a brand-new official app, available for free download on Google Play and the App Store.
This tool allows visitors to plan their visit across 10 halls and 90,000 square meters of exhibition space: browse the exhibitor list, save events to your agenda, and explore the 6 special areas showcasing every angle of the evolving pet world.
The app is a digital companion designed to optimise your time and ensure you don’t miss any opportunities at Zoomark 2025.
Party time!
To wrap up the first day in style, on May 5 starting at 6:30pm, the Zoomark Party will take place at Bologna Congress Centre – a post-show entertainment area designed to welcome exhibitors and visitors in a fun and lively atmosphere.
Live music, entertainment, aperitif with finger foods and good vibes will set the stage for an evening of fun, networking and connection-building.
Tickets can be purchased HERE.
