October 10, 2024 – Carnivore Meat Company, a leading manufacturer of premium-quality raw frozen and freeze-dried petfood and treats, announced Michael Wood as its new Chief Operating Officer. Pet Industry veteran Wood joins the petfood manufacturer with over thirty years of experience in the consumable industry, having most recently served as Senior Vice President of Supply Chain at Natural Balance Pet Foods Inc.
Wood’s background spans more than three decades, with prominent positions in companies including Ethos Pet Brands (parent company of Natural Balance Pet Foods & Canidae), Merrick Pet Care and Sow Good Inc. His expertise and proven success in the petfood industry will be significant in helping Carnivore Meat Company continue to meet the rising consumer demand for top-tier pet products. Wood will oversee all operations and supply chain functions for the Green Bay based company.
Heather Govea, CEO of Carnivore Meat Company commented on Wood’s new hire saying, “We are thrilled to add Michael Wood to our talented team. His expertise in the pet industry, particularly in building results oriented teams and strong organisations will help us to further scale our rapidly growing business. Michael’s operations and supply chain management experience will be vital to enhancing our ability to deliver exceptional products to our customers.”
With this new hire, Carnivore Meat Company reinforces its ability to capitalise on opportunities in the pet industry. The global pet market, valued at $246 billion, shows that about 42 percent of dog and cat owners are willing to invest in premium petfood. With this significant potential and proven demand, Wood will play a crucial role in helping the company effectively meet market needs.
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