China’s pet food market remains a key growth opportunity in the global pet care industry, according to a USDA’s recent report. Driven by rising pet ownership, a growing middle class, and changing attitudes towards pet care, the sector is experiencing strong demand for premium and functional pet food products.
The report, Pet Food Market Update 2024, highlights that China’s pet food sales are projected to grow steadily through 2024 and beyond. The rise of pets as family members, particularly in urban areas, is driving demand for high-quality and imported pet foods. Dogs and cats remain the most popular pets, with cat ownership surging among younger consumers.
Trade
According to US Census Bureau Trade Data, the United States exported $236.9 million of petfood during the first nine months of 2024, up nine percent compared to the same period of 2023. According to Chinese customs data, the United States ranked as the top source of imported pet food into China.
According to China Customs, imported petfood accounted for $427.24 million in the first ten months of 2024, down 17 percent compared to the same period in 2023. The decrease is most likely due to increasing competition from the fastgrowing Chinese domestic petfood industry and consumption decline after the pandemic.
Premium pet food leads growth
The demand for premium, natural, and functional pet food products is fueling market expansion. Functional petfood products with health benefits—such as digestive support, skin and coat care, and weight management—are gaining significant traction.
The report further underscores the role of e-commerce platforms like JD.com and Tmall, which dominate the pet food distribution landscape in China. Online retail continues to grow as consumers value convenience, product variety, and transparency.
The report also highlights key market challenges, including the need to navigate China’s regulatory requirements for pet food imports. Compliance with labeling, registration, and product approval remains crucial for international companies entering or expanding within the market.
