A nutritionist’s viewpoint
by Professor Emeritus Simon J Davies FRSB Welcome to this new publication concerning the pet food industry and the wellbeing and health of our companion animals. Globally this industry currently…
Purina Commits Over €50m to Italian Production Facility
Purina, Europe’s leading pet care company, has today announced a new phase of development for its Portogruaro production facility. As the Italian factory marks its 40th anniversary, the company is…
Oxyfresh Debuts Triple-Biotic Dental Powder
Oxyfresh, a veterinarian-trusted brand, has introduced Advanced Dental Powder for Cats & Dogs, expanding its pet dental care portfolio with a daily food-topper. It is designed to support oral health…
Ollie Introduces Holiday Feast Dog Food Recipe
Fresh dog food brand Ollie has introduced a seasonal Holiday Feast recipe for the 2026 holiday season, offering dog owners a meal designed specifically for dogs. The recipe gives dog…
Fera Pets Launches Longevity Soft Chews for Dogs
Fera Pets, a veterinarian-founded pet wellness company focused on whole-body health for dogs and cats through science-backed nutrition, has introduced Longevity for Dogs. The daily soft chew is designed to…
Wuffes Expands US Retail Presence
Wuffes has expanded its US retail presence through a nationwide launch at Tractor Supply Company, adding its dog supplements to the retailer’s stores across 49 states. The move marks Wuffes’…
Leiber Appoints Norman Loop as CCO
Leiber has appointed Norman Loop as Chief Commercial Officer (CCO), effective 1 July 2026, strengthening its leadership team. In his new role, Norman Loop is responsible for Leiber’s commercial activities…
Li Bo to Lead Adisseo as Chairman and CEO
Adisseo, a global leader in animal nutrition and health solutions and one of the world’s leading experts in feed additives, has appointed Li Bo as Chairman of its Board of…
VAFO Group Invests in Pet Health Diagnostics
VAFO Group, a leading European petfood company, has made a strategic investment in PEZZ life, an Austrian pet health diagnostics company, expanding its focus beyond pet nutrition into prevention and…
Mars Appoints New Chief Digital & Information Officer
Mars has appointed Varun Kakaria as Chief Digital & Information Officer for Pet Nutrition North America. Varun joins Mars from Reckitt, where he most recently served as Chief Information Officer…
Amcor and Ge Wu An Unveil Wet Petfood Packaging
Amcor, a global developer and producer of packaging solutions, and Ge Wu An, a Chinese premium petfood brand, have launched the Li Kou petfood cup. The launch marks the first…
