Oxyfresh, a veterinarian-trusted brand, has introduced Advanced Dental Powder for Cats & Dogs, expanding its pet dental care portfolio with a daily food-topper. It is designed to support oral health alongside digestive and urinary wellness.
The powder uses Oxyfresh’s proprietary Triple Biotic Dental Powerhouse, which combines prebiotics, probiotics and postbiotics. The company says the formulation is designed to support the oral microbiome and help reduce plaque and tartar while freshening breath. Oxyfresh is promoting the product through a 14-Day Fresh Breath Challenge, with one scoop added to a pet’s daily meal.
The formulation also includes pumpkin powder, cranberry powder, shiitake mushroom and decaffeinated green tea extract. Oxyfresh says these ingredients provide additional digestive, urinary and immune-support functions. The powder can be mixed with wet or dry food and is formulated for both dogs and cats.
Oxyfresh has also excluded kelp, seaweed, algae and sodium hexametaphosphate (SHMP) from the formulation. The company positions this approach as an alternative to dental powders that use these ingredients.
The product launched in July 2026 and is available through Amazon, the Oxyfresh website and select pet specialty retailers, with a suggested retail price of US$34.95.
“Many dental products are designed to treat the symptoms of poor oral health instead of supporting the environment where those problems begin,” said Karst Downey, VP of Research, Development & Quality Assurance. We believe oral care shouldn’t come at the expense of whole-body wellness. Our goal was to create a product that not only helps reduce plaque and freshen breath, but also supports a healthier oral ecosystem as part of a pet’s daily wellness routine. That’s the philosophy that guided every decision we made when developing this product.“
