Elanco has announced the appointment of Rajeev ‘Bobby’ Modi as the company’s executive vice president of US Pet Health and Global Digital Transformation, starting the 14th March. More recently, Modi served as vice president and general manager of Enhancers and Components at Conagra Brands.
Modi brings two decades of responsibility and expertise in marketing sales, having been responsible at Conagra Brands for the company’s substantial grocery business and facilitating its growth. He has built and grown brands for companies such as Procter & Gamble, and J.M. Smucker.
“Elanco is a company that is building and becoming a global animal health leader, delivering on our commitments and continuously strengthening our value proposition,” explained Jeff Simmons, president and CEO, Elanco Animal Health. “Bobby’s proven track record of accelerating and expanding growth of existing portfolios and knowledge of our customers and pet owners make him ideally suited to lead the U.S. Pet Health business capitalising on this attractive, growing market.”
Modi’s background in pet care, packaged goods, digital and e-commerce will be an excellent fit for Elanco. His duties include overseeing veterinary sales, retail and e-commerce teams, alongside pet health marketing and operations. He will also be working closely with R&D and marketing in preparation for the launch of the company’s late stage pet health.
“Watching Elanco over the years, I have been inspired by the company’s deep, purpose-driven culture and energised by the robust pet health portfolio addressing some of pet’s greatest challenges,” Modi said. “I’m excited to join a passionate and proven team, with capable leaders, all unified behind a strong purpose.”
For more information on Elanco visit their website, HERE.