Yorkshire-based pet brand Harringtons has launched new advanced diet supplements for dogs, adding to its Advanced Science Range. The supplement launch includes quality, nutritionally advanced supplements, which are affordable and accessible.
Owned by Inspired Pet Nutrition, Harringtons’ launch is timely, as the dog supplements market is worth approximately UK£120 million a year and growing, at over 50 percent across retail and online channels.
Having identified three key essential purchase factors for owners being taste, naturalness and meatiness, Harringtons is launching four new products made from natural ingredients and freshly prepared meat and fish. Dogs fed the supplements will be given a tasty, meaty product.
The four new products come in the form of chews and tablets, to address issues facing dog owners who are forced to hide or disguise supplements to give them to their dogs. They are currently available in two age ranges with two product formats. The supplements target joint support in adult dogs, and senior hip and joint care.
Ingredients include Green Lipped Mussel which works as a concentrated source of Omega-3 and benefits a dog’s skin and coat, whilst improving mobility by supporting stiff and aching joints. There is also a blend of vitamins C and E to neutralise free radicals, maintaining joint mobility.
Added magnese and glucosamine help with collagen formation in the cartilage, tendons and ligaments, with a boost of hyaluronic acid which supports synovial fluid in lubricating and cushioning the joints.
Endorsed by The Yorkshire Vet, the supplements are designed to be fed alongside a healthy diet.
“Our dogs deserve a life filled with joy and comfort, where they can walk, run, jump and play to their hearts’ content,” says Peter Wright. “I’ve partnered with Harringtons on its Advanced Science Diet supplements to make sure we help provide our dogs with just that.”
“When your pet gets older or suffers from health issues and starts to slow down, it can be a difficult time for the whole family,” explains Chris Wagg, Marketing Director at Inspired Pet Nutrition. “With this new launch we are hoping that alongside a healthy diet and active lifestyle, owners will be able to share those special moments with their pets for longer.”
Also in the Advanced Science Range is Harringtons’ diet dog food, which is formulated with freshly prepared chicken and designed to support immunity, digestion and stool quality in dogs.
For more information on Harringtons visit their website, HERE.