HomeNewsICC Unveils New Research on Pet Food Palatability at Petfood Forum 2026

ICC Unveils New Research on Pet Food Palatability at Petfood Forum 2026

Global feed solutions provider ICC Animal Nutrition will highlight new research on pet food palatability and showcase its yeast-based nutritional technologies at the upcoming Petfood Forum, scheduled to take place from April 27–29 in Kansas City.

ICC will present results from a new study examining how the processing of sugarcane-based yeast can affect compounds related to taste and aroma in pet food, ultimately influencing cats’ food preferences, at the event, which is regarded as one of the most important gatherings for the companion animal nutrition industry.
“Petfood Forum is one of the most important events for discussions about the future of pet nutrition, bringing together industry and science around innovation and the development of new solutions,” said Fernando do Amaral Braga, Global Marketing Manager at ICC. “It is the perfect place to focus on important topics such as food palatability, especially when connected to nutritional efficiency and animal welfare.”
In the quickly changing pet nutrition market, palatability, the degree to which food appeals to animals, has emerged as a crucial component. It affects pets’ nutrient intake and general health in addition to determining how easily they accept their diets. Highly appealing diets can help facilitate feeding schedules for pet owners by increasing food consumption consistency.

ICC will present research at the meeting that looks at how various yeast-processing methods impact the flavor-active chemicals that give flavour and aroma. According to the study, different processing techniques may have a direct effect on these substances’ availability, which may then have an effect on how cats react to food.
At booth 2035, attendees of Petfood Forum may get to know the ICC team and discover more about its natural yeast-based solutions.

With over 30 years of experience, ICC Animal Nutrition creates natural solutions based on sugarcane yeast to promote animal performance, health, and nutrition. The company exports to over 70 countries globally and has operations in China, the United States, and England.

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