INABA Foods USA, maker of the popular Churu® lickable treats for cats and dogs, has unveiled a broad range of new products, recipes and formats for cats and dogs at SUPERZOO 2026 in Las Vegas. The portfolio spans complete meals, treats and new size options, with a focus on moisture, palatability and convenience.
Among the new cat products are Blessing Dinner, Feast du Jour and Luxurious Dinner complete food pouches. Blessing Dinner combines wild-caught tuna and farm-raised chicken in broth and includes vitamin E, taurine and omega-3 fatty acids from fish oils. Feast du Jour provides complete and balanced meals with prebiotic fibre and comes in tuna, shrimp, salmon and chicken recipes. Luxurious Dinner uses tuna loin and contains vitamin E and taurine while excluding grains, preservatives and artificial colours and flavours.
INABA Foods is also extending its Churu range. The new Churu Soft Terrine for Cats offers a thicker, moisture-rich texture designed to reduce spills. Churu Terrine for Dogs, which recently won the Dog Soft Treats Product of the Year at the 2026 Pet Innovation Awards, is now available in eight flavours and three sizes. The formats range from 0.53 oz to 1.90 oz, allowing the company to target different dog sizes and feeding occasions.
Other launches include Churu Dashi Delight and Churu Soup, featuring a tuna broth inspired by Japanese cuisine, alongside a complete high-protein, low-fat Chicken Dinner Twins pouch for dogs. INABA Foods has also added grilled tuna loin to its Churu tube format and introduced new size options for its Bites and Rolls treats.
The expansion reflects INABA’s strategy of extending established product lines into different textures, portions and feeding formats. “Pet parents are looking for more variety — not only in flavors, but also in textures, formats, portion sizes and ways to serve their pets,” said Emanuel Tapia, Senior Marketing Manager of Inaba Foods USA and added that this year’s SUPERZOO lineup demonstrates how they are continuing to build on the products pets already love while introducing thoughtful new options designed for different needs, preferences and feeding occasions.
