Wellness Pet Company, backed by 100 years of premium pet food and treat expertise, has introduced Wellness Protein Bowls, a new line of high-protein meals for adult dogs designed to bring the look, aroma and appeal of fresh food to everyday feeding, without the cost, mess or refrigeration.
Wellness Protein Bowls provide a fresh-feeding experience in a shelf-stable, resealable 6.2 oz. wet food pouch, designed to satisfy the increasing demand for premium ingredients and practical shapes. Before going nationwide in April 2026 to other retailers, such as independent pet shops and online merchants, the new line will first be available only at PetSmart.
“Pet parents increasingly treat their dogs as family, and that mindset is reshaping how they approach mealtime,” said Greg Kean, Global Senior Vice President of Innovation and Nutrition at Wellness Pet. “While many have gravitated toward fresh food brands for an exciting mealtime experience, they also face pain points like high prices, storage challenges, unappetizing aromas, limited variety and messy feeding. Wellness Protein Bowls solve these issues head-on.”
Wet food is elevated above conventional standards with the help of Wellness Protein Bowls. Real, visible ingredients like chopped veggies, real meat pieces, and healthy grains are used in each recipe, along with a slow cooking method that produces a delicious aroma reminiscent of home cooking. The sensory appeal is enhanced with common herbs and spices like thyme, cumin, and rosemary.
Additional convenience is provided by the shelf-stable format, which lets pet parents open, serve, and reseal without the need for refrigeration. Meat, fish, or poultry is the main ingredient in each recipe, which is comprehensive, balanced, and high in protein.
Wellness Protein Bowls, which come in eight recipes (chicken, beef, duck, turkey, salmon and lamb), don’t include any additional meat byproducts, wheat, corn, artificial colouring, preservatives or fillers. With the introduction of Protein Bowls, Wellness Pet Company is redefining contemporary dog nutrition by fusing everyday ease, gourmet appeal, and superior quality.
